Founded in 2016 by genuine music fans, ICYMI became a natural extension of our appreciation for new music discovery and emerging talent. 

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We provide a platform that offers gig opportunities from grassroots level upwards. Our mission is to always shouting about artists we personally love.

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Over the last couple of years, we have continued to build a strong portfolio of live events in Liverpool, Manchester and London. Introducing local music fans to a wide range of artists, across multiple genres. Music is what we know best.