ICYMI TRACK REVIEW // Dom McAllister – Incense

Words by Ali Lowery


Sliding into your ears this summer is Dom McAllister’s sultry pop/R&B single ‘Incense’. The London born singer/songwriter is carving out his space with his sultry and light R&B-esque sound. Establishing himself as a young talent to watch, Dom has seen his debut singles climb highly in the Spotify UK and US viral charts having been released independently.

Being the first song Dom wrote for his debut EP, ‘Incense’ is a mature and soulful acknowledgment of past relationships, financial uncertainties and addictions amongst other topics. Whilst this single touches on darker and more serious subjects the beat remains fairly easy and mellow on the ears. Drawing from mellow trap, hip-hop and pop, ‘Incense’ is a song that is versatile – perfect for a summer hang-out to more intense listening.

A particularly poignant and personal favourite lyric of mine is, “Like I don’t wanna rely on these cigarettes, it’s because of you if you’ve got to know, or ‘cause of you that I got to smoke”. Articulate but playful, McAllister can connect to the listener through the telling of his own experiences.

As all successful artists do, Dom has evolved and changed his sound to suit what he wants to produce. It is evident in this single that McAllister’s personality and emotions have been captured. From his debut songs three years ago such as ‘In Time’ and ‘Walking’, his sound has matured and given life to a single that captures all the things McAllister wanted - and successfully too.

For me this single is easy to listen to and have playing amongst other mellow tracks, not to diminish its artistry and imagination, as it achieves both expertly. Waiting for the release of Dom’s debut EP will be even more anticipated when you listen to ‘Incense’. Poised and proficient McAllister will see great success as his influence, sound and artistry capture the interests of more and more people.

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